Content guidelines

Before you start writing, plan how you're going to structure your page and ensure it meets user needs.

How to use plain English, tone of voice, behaviour nudges, writing techniques and things to avoid.

Make your content easy to scan, including page titles, lead text, headings, bold and bullet points.

Find out how to present different types of media on suffolk.gov.uk.

Includes acronyms, dates, times, phone numbers, addresses, quotes and units of measurement.

Ensure your content complies with the Web Content Accessibility Guidelines (WCAG).

How to optimise your content so users can find it on search engines.

Edit your content before publishing, including proofreading, spelling, grammar and common mistakes.

Keep your information up to date, plus the role of web analytics and quality assurance (QA).